Market Support and Linkages

support youth to access markets and form linkages with large enterprises

Market support is critical for the growth and general success of youth owned enterprises in Kenya. Many businesses with immense potential have failed due to inability to access the right markets for their products and services. Two of the Fund’s main obligations endeavors to support youth owned enterprises as follows;

  • Facilitating and supporting small youth owned enterprises to develop linkages with large established enterprises/institutions for business and mentorship and
  • Facilitating the marketing of products and services of youth owned enterprises in domestic, regional and international markets.

The Fund has employed the following strategies to achieve this. They include;

  1. Organizing and/or participating in organized marketing events such as trade fairs, exhibitions, conventions/conferences and road shows. These marketing events may be within or outside Kenya. They offer the youth entrepreneurs with an opportunity to network, showcase and market their products. The Fund has organized County, National and International Youth Trade Fairs in partnership with various county governments and government institutions.
  2. Facilitating market linkages between small youth owned enterprises with large established private enterprises or government institutions for business and mentorship. Under these partnerships, the youth entrepreneurs are facilitated to learn from as well as trade with the established enterprise or institution. The linkages take such forms as Subcontracting, outsourcing, franchising and business mentorship/business development trainings.
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